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holly checchia

DIGITAL CREATIVE DIRECTOR, UX

holly checchia

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DIGITAL PRODUCT OWNER

Experienced Senior Digital Product Owner with over 24 years of expertise in leading cross-functional teams to deliver innovative digital products. Proven track record of driving product strategy, enhancing user experiences, and achieving business objectives through agile methodologies and data-driven decision-making. Extensive experience envisioning, creating, and launching powerful programs for clients ranging from global leaders to small start-ups. Passionate, personable and creative, with a talent for building long-term, profitable relationships with clients and internal teams. Skilled in fostering collaboration and delivering results in dynamic environments.

ABOUT ME

01 PORTFOLIO

CLICK BELOW TO VIEW MY WORK.

02 Experience

2023 - PRESENT

AETNA INTERNATIONAL

Senior Manager, Digital Operations, Content Management

Driving product strategy, enhance user experience and achieve business objectives through agile methodologies and data-driven decision making. Define and communicate a clear product vision and strategy aligned with business goals, translating strategic objectives into actionable product roadmaps and backlogs. Collaborate with stakeholders including executives, marketing, business SMEs and Web Ops, to gather requirements, prioritize features and ensure alignment on product goals. Lead agile product development processes, including sprint planning, backlog grooming, and daily stand-ups. Ensure timely delivery of high-quality digital products by facilitating effective communication and collaboration.

2014 - 2017

AETNA

Digital Creative Director, UX

Provided end-to-end creative direction, branding leadership and project management for interactive wellness learning platform and programs at ActiveHealth Management, a subsidiary of Aetna. 

2014

TEAMDIGITAL

Senior Art Director

Conceptualized and executed interactive and digital campaigns for some of the world’s leading brands including MasterCard, xfinity, NBA, Comcast, WB Mason and Boxtrolls. Responsibilities included art direction and design, brand development, leading brand campaigns from concept to digital platforms, campaign decks and agency pitches.

2019 - 2023

AETNA INTERNATIONAL

Senior Manager, Business Communications, International

Responsible for the scheduling of creative resources for Aetna International programs and initiatives designed to communicate the brand vision as well as achieve company business objectives. Oversee the execution of internal and external communications to ensure that they are adapted appropriately in all regions. 

2008-2014

HUNTERDESIGN STUDIO

Creative Director
Launched full-service studio providing graphic design, web design and development, brand development, marketing, advertising and photography services. Clients for 15 websites and over 40 logo designs include Equifax and others.

2018 - 2019

AETNA

Creative & Design Manager

Responsible for managing innovative and unique communication strategies/projects for new and existing customer accounts. Developed and delivered communication strategies for each client, which contributed to the agency’s multi-million dollar revenue goals.

2010-2014

EWAY DIRECT

Interactive Art Director

Led art direction, concept, design and execution of client creative needs. Client roster included: Swatch, Tissot, Omega, Alex and Ani, 1-800-PetMeds, Lancome and others. Created the design and front-end development of creative projects including HTML email campaigns, banner ads, landing

pages, websites, custom branded social media websites, and companies’ micro-sites.

2002-2010

VERTRUE, INC

Interactive Art Director

Winner of 2010 Web Marketing Association WebAward for Outstanding Achievement in Web Development for contributions as Art Director and Design Lead. Developed and adapted design styles across a variety of business categories, including shopping and entertainment, health and beauty, and credit reporting and protection. 

PORTFOLIO
EXPERIENCEO
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CONTACT

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